This personal coach wrote her first book and needed photos for the book jacket and a variety of photos to market the launch efforts to promote her book, butterfly goo. she had a consultation with each member of my team to figure out her needs and come up with a plan to maximize her photo session, so that she may have a variety of images in her library. her graphic designer had an arsenal of images to choose from when creating social media assets.
i was commissioned to photograph the book launch event. many friends, family and supporters came to celebrate the milestone of publishing her first book and hear a live reading of excerpts from the book, butterfly goo.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.