Giovanna's Fine Jewelry
Giovanna is a mother, grandmother and business owner of Giovanna's Fine Jewelry. She has been a luxury staple in Mountain View, California for over 30 years, and she is not stopping anytime soon.
Creative Direction
Beauty Services
Editorial Style Photography
about this project
Giovanna wanted to create images that went beyond the standard close up hand shots, that are typical when selling jewelry. Instead we wanted to create a mood, captivating images that would make her existing customers notice, but also garner the attention of people scrolling on Instagram. The client sourced the models; from an international runway model to stylish friends; all were adorned in her jewelry for the brand shoot.
Giovanna is a Creative's Creative. She is not afraid to push the boundaries when creating images that represent her brand.
We created these scroll stopping images in her boutique. All of the pieces at Giovanna's Fine Jewelry are as unique as your are. She has created custom jewelry for celebrities and brides.
Image is Everything
Giovanna's Assistant helping with jewelry and garment details in between looks.
"We used a fine art approach to display the jewelry on models. It's a way to stand out in a sea of sameness."
~Awnica Browne
“Wonderful experience and beautiful photography.”
Giovanna Salcedo / Mountain View, CA